DIGITAL MARKETING

As digital  platforms became increasingly  incorporated into marketing plans  and  everyday  life, and as people increasingly use digital  devices  instead  of  visiting physical  shops, digital  marketing campaigns have become prevalent, employing  combinations of Search Engine Optimization (SEO), Search Engine  Marketing (SEM), content marketing, influencer marketing, content  automation,  campaign marketing, data-driven   marketing, e-commerce  marketing, social  marketing, social  media optimization, e-mail direct marketing,  display  advertising, e-books, and optical  disks  and games  have become commonplace.